Social Media Image Sizes 2026 — Complete Guide for Every Platform
Here are the exact image dimensions for every major social media platform in 2026, updated for current platform requirements.
Every social platform crops, scales, and compresses images differently. Upload at the wrong dimensions and you lose composition and quality. This page lists every current platform spec — keep it bookmarked, share it with your team, and use the free Gitsize resizer to hit any size in one click.
Instagram crops anything that doesn't match its preferred ratios. Upload at these exact pixel dimensions in 2026 to keep your photos sharp, uncropped, and grid-friendly.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Post — Square | 1080 × 1080 | 1:1 | JPG | 30 MB |
| Post — Portrait | 1080 × 1350 | 4:5 | JPG | 30 MB |
| Post — Landscape | 1080 × 566 | 1.91:1 | JPG | 30 MB |
| Story / Reel | 1080 × 1920 | 9:16 | JPG / MP4 | 30 MB |
| Profile Picture | 320 × 320 | 1:1 | JPG | 5 MB |
| Carousel | 1080 × 1080 or 1080 × 1350 | 1:1 or 4:5 | JPG | 30 MB |
Pro tip: Portrait 1080×1350 is the highest-reach feed size — it fills the most vertical space in mobile feeds. Keep critical elements in the center square so the grid preview still works.
LinkedIn has different specs for personal profiles, company pages, posts, and ads. Use these 2026 dimensions to keep your banners and posts crisp on desktop and mobile.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Profile Picture | 400 × 400 | 1:1 | PNG / JPG | 8 MB |
| Personal Cover / Banner | 1584 × 396 | 4:1 | PNG / JPG | 8 MB |
| Company Page Logo | 300 × 300 | 1:1 | PNG | 4 MB |
| Company Page Cover | 1128 × 191 | 5.91:1 | PNG / JPG | 8 MB |
| Shared Post Image | 1200 × 627 | 1.91:1 | JPG | 5 MB |
| Single Image Ad | 1200 × 627 | 1.91:1 | JPG / PNG | 5 MB |
Pro tip: LinkedIn's banner crops aggressively on mobile — only the center ~70% is reliably visible. Keep text and faces in the center safe zone, not at the edges.
YouTube
Your thumbnail decides whether your video gets clicked. YouTube's official thumbnail spec hasn't changed for 2026, but small file sizes and the right aspect ratio still matter for sharp playback everywhere.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Video Thumbnail | 1280 × 720 | 16:9 | JPG / PNG | 2 MB |
| Channel Art / Banner | 2560 × 1440 | 16:9 | JPG / PNG | 6 MB |
| Channel Profile Picture | 800 × 800 | 1:1 | JPG / PNG | 4 MB |
| Short Cover | 1080 × 1920 | 9:16 | JPG / PNG | 2 MB |
| End Card / Watermark | 150 × 150 | 1:1 | PNG | 1 MB |
Pro tip: Stay under YouTube's 2 MB thumbnail limit. Export as JPG at quality 85 for photographic thumbnails, PNG only when you need transparency or crisp text overlays.
Facebook still serves billions of impressions a day, and Meta's image specs are stricter than they look. Here are the exact 2026 dimensions for profile, cover, posts, events, and ads.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Profile Picture | 320 × 320 | 1:1 | PNG / JPG | 4 MB |
| Cover Photo | 851 × 315 | 2.7:1 | JPG | 4 MB |
| Shared Post Image | 1200 × 630 | 1.91:1 | JPG | 8 MB |
| Event Cover | 1920 × 1005 | 1.91:1 | JPG | 8 MB |
| Story | 1080 × 1920 | 9:16 | JPG / MP4 | 30 MB |
| Single Image Ad | 1080 × 1080 | 1:1 | JPG / PNG | 30 MB |
Pro tip: Facebook cover photos display 851×315 on desktop but crop to 640×360 on mobile. Keep important content in the center 640×315 safe zone.
TikTok
TikTok is vertical-first. Get the aspect ratio wrong and your video gets letterboxed, scaled, or cropped through the watermark. Here are the right specs for 2026.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| In-Feed Video | 1080 × 1920 | 9:16 | MP4 / MOV | 287 MB |
| Video Cover | 1080 × 1920 | 9:16 | JPG / PNG | 5 MB |
| Profile Picture | 200 × 200 | 1:1 | JPG / PNG | 20 MB |
| In-Feed Ad | 1080 × 1920 | 9:16 | MP4 / MOV | 500 MB |
| Image Post | 1080 × 1920 | 9:16 | JPG / PNG | 20 MB |
Pro tip: TikTok's UI overlays the bottom ~250px (caption, username, sound) and the right ~150px (like/comment/share). Keep text and faces inside the safe center.
Twitter / X
X kept the legacy Twitter image specs through the rename. Header and in-feed photos still use the same dimensions.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| In-Feed Photo | 1600 × 900 | 16:9 | JPG / PNG | 5 MB |
| Header / Banner | 1500 × 500 | 3:1 | JPG / PNG | 5 MB |
| Profile Picture | 400 × 400 | 1:1 | JPG / PNG | 2 MB |
| Card Image | 1200 × 628 | 1.91:1 | JPG / PNG | 5 MB |
Pro tip: X header banners crop ~60px off the top and bottom on mobile. Keep logos and faces in the center 1500×380 safe zone.
Pinterest is the most vertical of the major platforms — tall pins get more impressions and more saves.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Standard Pin | 1000 × 1500 | 2:3 | JPG / PNG | 20 MB |
| Square Pin | 1000 × 1000 | 1:1 | JPG / PNG | 20 MB |
| Long Pin | 1000 × 2100 | 1:2.1 | JPG / PNG | 20 MB |
| Profile Picture | 165 × 165 | 1:1 | JPG / PNG | 10 MB |
Pro tip: Pinterest's algorithm prefers 2:3 pins. Anything taller than 1:2.1 gets truncated in the feed.
Threads
Meta's text-first network borrows Instagram's image specs — vertical performs best.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Post Image | 1080 × 1350 | 4:5 | JPG | 30 MB |
| Profile Picture | 320 × 320 | 1:1 | JPG / PNG | 5 MB |
Pro tip: Threads pulls your Instagram profile photo by default. Update Instagram and Threads follows.
Snapchat
Snapchat is fully vertical — all assets should be 9:16 at 1080×1920.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Snap / Story | 1080 × 1920 | 9:16 | JPG / MP4 | 32 MB |
| Single Image Ad | 1080 × 1920 | 9:16 | JPG / PNG | 5 MB |
| Profile Picture | 320 × 320 | 1:1 | JPG / PNG | 5 MB |
Pro tip: Keep critical content inside the center 1080×1420 area to avoid Snapchat's top and bottom UI.
Frequently asked questions
What is the best image size for social media?
There is no single best size — every platform has its own. For a safe multi-use square, 1080×1080 works on Instagram, Facebook, and LinkedIn. For vertical, 1080×1920 covers Stories, Reels, TikTok, and Snapchat.
What size should social media images be in 2026?
Most platforms still use 1080-pixel-wide assets: 1080×1080 square, 1080×1350 portrait, 1080×1920 vertical. LinkedIn and Facebook posts use 1200×630 for the best link preview.