Social Media Image Sizes 2026 — Complete Guide for Every Platform
Here are the exact image dimensions for every major social media platform in 2026, updated for current platform requirements.
Every social platform crops, scales, and compresses images differently. Upload at the wrong dimensions and you lose composition and quality. This page lists every current platform spec — keep it bookmarked, share it with your team, and use the free Gitsize resizer to hit any size in one click.
Instagram crops anything that doesn't match its preferred ratios. Upload at these exact pixel dimensions in 2026 to keep your photos sharp, uncropped, and grid-friendly.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Post — Square | 1080 × 1080 | 1:1 | JPG | 30 MB |
| Post — Portrait | 1080 × 1350 | 4:5 | JPG | 30 MB |
| Post — Landscape | 1080 × 566 | 1.91:1 | JPG | 30 MB |
| Story / Reel | 1080 × 1920 | 9:16 | JPG / MP4 | 30 MB |
| Profile Picture | 320 × 320 | 1:1 | JPG | 5 MB |
| Carousel | 1080 × 1080 or 1080 × 1350 | 1:1 or 4:5 | JPG | 30 MB |
Pro tip: Portrait 1080 × 1350 is the highest-reach feed size — it fills the most vertical space on mobile. Keep critical elements in the center square so the grid preview still works.
LinkedIn has different specs for personal profiles, company pages, posts, and ads. Use these 2026 dimensions to keep banners and posts crisp on desktop and mobile.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Profile Picture | 400 × 400 | 1:1 | PNG / JPG | 8 MB |
| Personal Cover / Banner | 1584 × 396 | 4:1 | PNG / JPG | 8 MB |
| Company Page Logo | 300 × 300 | 1:1 | PNG | 4 MB |
| Company Page Cover | 1128 × 191 | 5.91:1 | PNG / JPG | 8 MB |
| Shared Post Image | 1200 × 627 | 1.91:1 | JPG | 5 MB |
| Single Image Ad | 1200 × 627 | 1.91:1 | JPG / PNG | 5 MB |
Pro tip: LinkedIn's banner crops aggressively on mobile — only the center ~70% is reliably visible. Keep text and faces in the center safe zone.
YouTube
Your thumbnail decides whether your video gets clicked. YouTube's official thumbnail spec hasn't changed for 2026, but small file sizes and the right aspect ratio still matter for sharp playback everywhere.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Video Thumbnail | 1280 × 720 | 16:9 | JPG / PNG | 2 MB |
| Channel Art / Banner | 2560 × 1440 | 16:9 | JPG / PNG | 6 MB |
| Channel Profile Picture | 800 × 800 | 1:1 | JPG / PNG | 4 MB |
| Short Cover | 1080 × 1920 | 9:16 | JPG / PNG | 2 MB |
| End Card / Watermark | 150 × 150 | 1:1 | PNG | 1 MB |
Pro tip: Stay under YouTube's 2 MB thumbnail limit. Export as JPG at quality 85 for photographic thumbnails, PNG only when you need transparency or crisp text overlays.
Facebook still serves billions of impressions a day, and Meta's image specs are stricter than they look. Here are the exact 2026 dimensions for profile, cover, posts, events, and ads.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Profile Picture | 320 × 320 | 1:1 | PNG / JPG | 4 MB |
| Cover Photo | 851 × 315 | 2.7:1 | JPG | 4 MB |
| Shared Post Image | 1200 × 630 | 1.91:1 | JPG | 8 MB |
| Event Cover | 1920 × 1005 | 1.91:1 | JPG | 8 MB |
| Story | 1080 × 1920 | 9:16 | JPG / MP4 | 30 MB |
| Single Image Ad | 1080 × 1080 | 1:1 | JPG / PNG | 30 MB |
Pro tip: Facebook cover photos display 851 × 315 on desktop but crop to 640 × 360 on mobile. Keep important content in the center 640 × 315 safe zone.
TikTok
TikTok is vertical-first. Get the aspect ratio wrong and your video gets letterboxed, scaled, or cropped through the watermark. Here are the right specs for 2026.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| In-Feed Video | 1080 × 1920 | 9:16 | MP4 / MOV | 287 MB |
| Video Cover | 1080 × 1920 | 9:16 | JPG / PNG | 5 MB |
| Profile Picture | 200 × 200 | 1:1 | JPG / PNG | 20 MB |
| In-Feed Ad | 1080 × 1920 | 9:16 | MP4 / MOV | 500 MB |
| Image Post | 1080 × 1920 | 9:16 | JPG / PNG | 20 MB |
Pro tip: TikTok's UI overlays the bottom ~250 px (caption, username, sound) and the right ~150 px (like/comment/share). Keep text and faces inside the safe center.
Pinterest is the most vertical of the major platforms — tall pins get more impressions and more saves. Use these 2026 dimensions for standard pins, Idea Pins, and profile assets.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Standard Pin | 1000 × 1500 | 2:3 | JPG / PNG | 20 MB |
| Square Pin | 1000 × 1000 | 1:1 | JPG / PNG | 20 MB |
| Long Pin | 1000 × 2100 | 1:2.1 | JPG / PNG | 20 MB |
| Idea Pin / Pinterest Story | 1080 × 1920 | 9:16 | JPG / MP4 | 20 MB |
| Profile Picture | 165 × 165 | 1:1 | JPG / PNG | 10 MB |
| Board Cover | 600 × 600 | 1:1 | JPG / PNG | 10 MB |
Pro tip: Pinterest's algorithm prefers 2:3 pins. Anything taller than 1:2.1 gets truncated in the feed.
Twitter/X
X kept the legacy Twitter image specs through the rename. Use these 2026 dimensions for in-feed photos, header banners, profile pictures, and cards.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| In-Feed Photo | 1600 × 900 | 16:9 | JPG / PNG | 5 MB |
| Header / Banner | 1500 × 500 | 3:1 | JPG / PNG | 5 MB |
| Profile Picture | 400 × 400 | 1:1 | JPG / PNG | 2 MB |
| Card Image (link preview) | 1200 × 628 | 1.91:1 | JPG / PNG | 5 MB |
Pro tip: X header banners crop ~60 px off the top and bottom on mobile. Keep logos and faces in the center 1500 × 380 px safe zone.
Meta Ads
Meta ads run across Facebook, Instagram, Messenger, and Audience Network. One creative rarely fits every placement — here are the 2026 specs for every Meta ad format.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Feed Ad — Square | 1080 × 1080 | 1:1 | JPG / PNG | 30 MB |
| Story / Reels Ad | 1080 × 1920 | 9:16 | JPG / MP4 | 30 MB |
| Landscape Ad | 1200 × 628 | 1.91:1 | JPG / PNG | 30 MB |
| Carousel Ad | 1080 × 1080 | 1:1 | JPG / PNG | 30 MB per card |
| Marketplace Ad | 1200 × 1200 | 1:1 | JPG / PNG | 30 MB |
| Right Column Ad (desktop) | 1200 × 1200 | 1:1 | JPG / PNG | 30 MB |
Pro tip: Meta recommends 1:1 square as the safest single-creative size — it works across Feed, Marketplace, and Right Column with minimal cropping. For Stories and Reels always use 9:16.
Google Display Ads
Google Display Network runs on 3+ million websites. Serving the right creative in the right slot dramatically improves reach and click-through. Here are the 2026 IAB standard display ad sizes.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Medium Rectangle | 300 × 250 | 1.2:1 | JPG / PNG / GIF | 150 KB |
| Leaderboard | 728 × 90 | 8.1:1 | JPG / PNG / GIF | 150 KB |
| Wide Skyscraper | 160 × 600 | 1:3.75 | JPG / PNG / GIF | 150 KB |
| Large Rectangle | 336 × 280 | 1.2:1 | JPG / PNG / GIF | 150 KB |
| Mobile Banner | 320 × 50 | 6.4:1 | JPG / PNG / GIF | 150 KB |
| Large Mobile Banner | 320 × 100 | 3.2:1 | JPG / PNG / GIF | 150 KB |
| Half Page | 300 × 600 | 1:2 | JPG / PNG / GIF | 150 KB |
| Billboard | 970 × 250 | 3.88:1 | JPG / PNG / GIF | 150 KB |
Pro tip: Google recommends uploading Medium Rectangle (300 × 250), Leaderboard (728 × 90), and Mobile Banner (320 × 50) as a minimum set — these three cover ~80% of all display inventory.
Favicon
The favicon is the tiny icon shown in browser tabs, bookmarks, and search results. Modern browsers use several sizes for different surfaces — here's what to export for full coverage in 2026.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Classic Favicon | 32 × 32 | 1:1 | PNG / ICO | 100 KB |
| Small Favicon | 16 × 16 | 1:1 | PNG / ICO | 100 KB |
| Windows Taskbar | 48 × 48 | 1:1 | PNG / ICO | 100 KB |
| Apple Touch Icon | 180 × 180 | 1:1 | PNG | 500 KB |
| Android Chrome Icon | 192 × 192 | 1:1 | PNG | 500 KB |
| PWA / Maskable Icon | 512 × 512 | 1:1 | PNG | 1 MB |
Pro tip: Design at 512 × 512 first, then downscale. A favicon that's designed at 16 × 16 always looks blurry when Chrome upscales it for the Home Screen or Windows tile.
App Icon
App icons are the first impression of your app on iOS and Android home screens. Apple and Google both require specific master sizes that they downscale for every surface — here are the 2026 requirements.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| iOS App Store | 1024 × 1024 | 1:1 | PNG (no alpha) | 1 MB |
| iPhone Home Screen | 180 × 180 | 1:1 | PNG | 500 KB |
| iPad Home Screen | 167 × 167 | 1:1 | PNG | 500 KB |
| Google Play Store | 512 × 512 | 1:1 | PNG (32-bit) | 1 MB |
| Android Adaptive Icon | 432 × 432 | 1:1 | PNG | 500 KB |
| Google Play Feature Graphic | 1024 × 500 | 2.05:1 | JPG / PNG | 1 MB |
Pro tip: Design at 1024 × 1024 with no transparency and no rounded corners. iOS and Android both apply their own rounded-corner mask automatically — if you round them yourself, the icon gets double-rounded.
Website Logo
A website logo needs to be crisp on desktop retina displays and legible on mobile navigation bars. Here are the recommended 2026 dimensions for site headers, footers, and favicons.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Standard Header Logo | 200 × 60 | 3.3:1 | SVG / PNG | 100 KB |
| Retina Header (2x) | 400 × 120 | 3.3:1 | PNG | 200 KB |
| Mobile Header Logo | 120 × 40 | 3:1 | SVG / PNG | 50 KB |
| Footer Logo | 150 × 45 | 3.3:1 | SVG / PNG | 50 KB |
| Square Mark / Icon Logo | 64 × 64 | 1:1 | SVG / PNG | 50 KB |
| Open Graph Logo (share preview) | 1200 × 630 | 1.91:1 | JPG / PNG | 1 MB |
Pro tip: Use SVG for site logos whenever possible — it stays crisp at any size and works at retina 3x without a separate export.
Email Header
Email clients render images differently, and mobile clips anything wider than 600 px. Here are the 2026 dimensions that render correctly in Gmail, Apple Mail, Outlook, and every major client.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Standard Email Header | 600 × 200 | 3:1 | JPG / PNG | 200 KB |
| Retina Email Header (2x) | 1200 × 400 | 3:1 | JPG / PNG | 500 KB |
| Mobile-Optimized Header | 600 × 150 | 4:1 | JPG / PNG | 150 KB |
| Full-Width Hero | 600 × 400 | 3:2 | JPG / PNG | 300 KB |
| Email Logo | 150 × 50 | 3:1 | PNG | 50 KB |
| Email Signature Banner | 600 × 100 | 6:1 | JPG / PNG | 100 KB |
Pro tip: Never make an email header wider than 600 px — Gmail, Apple Mail, and Outlook all clip anything wider on mobile. Ship at 1200 × 400 with an HTML width of 600 for retina sharpness.
Twitter / X
X kept the legacy Twitter image specs through the rename. Header and in-feed photos still use the same dimensions.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| In-Feed Photo | 1600 × 900 | 16:9 | JPG / PNG | 5 MB |
| Header / Banner | 1500 × 500 | 3:1 | JPG / PNG | 5 MB |
| Profile Picture | 400 × 400 | 1:1 | JPG / PNG | 2 MB |
| Card Image | 1200 × 628 | 1.91:1 | JPG / PNG | 5 MB |
Pro tip: X header banners crop ~60px off the top and bottom on mobile. Keep logos and faces in the center 1500×380 safe zone.
Pinterest is the most vertical of the major platforms — tall pins get more impressions and more saves.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Standard Pin | 1000 × 1500 | 2:3 | JPG / PNG | 20 MB |
| Square Pin | 1000 × 1000 | 1:1 | JPG / PNG | 20 MB |
| Long Pin | 1000 × 2100 | 1:2.1 | JPG / PNG | 20 MB |
| Profile Picture | 165 × 165 | 1:1 | JPG / PNG | 10 MB |
Pro tip: Pinterest's algorithm prefers 2:3 pins. Anything taller than 1:2.1 gets truncated in the feed.
Threads
Meta's text-first network borrows Instagram's image specs — vertical performs best.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Post Image | 1080 × 1350 | 4:5 | JPG | 30 MB |
| Profile Picture | 320 × 320 | 1:1 | JPG / PNG | 5 MB |
Pro tip: Threads pulls your Instagram profile photo by default. Update Instagram and Threads follows.
Snapchat
Snapchat is fully vertical — all assets should be 9:16 at 1080×1920.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Snap / Story | 1080 × 1920 | 9:16 | JPG / MP4 | 32 MB |
| Single Image Ad | 1080 × 1920 | 9:16 | JPG / PNG | 5 MB |
| Profile Picture | 320 × 320 | 1:1 | JPG / PNG | 5 MB |
Pro tip: Keep critical content inside the center 1080×1420 area to avoid Snapchat's top and bottom UI.
Frequently asked questions
What is the best image size for social media?
There is no single best size — every platform has its own. For a safe multi-use square, 1080×1080 works on Instagram, Facebook, and LinkedIn. For vertical, 1080×1920 covers Stories, Reels, TikTok, and Snapchat.
What size should social media images be in 2026?
Most platforms still use 1080-pixel-wide assets: 1080×1080 square, 1080×1350 portrait, 1080×1920 vertical. LinkedIn and Facebook posts use 1200×630 for the best link preview.