Pinterest standard pins are 1000 × 1500 px (2:3 vertical). Idea Pins are 1080 × 1920 px (9:16), and profile pictures are 165 × 165 px.
Pinterest is the most vertical of the major platforms — tall pins get more impressions and more saves. Use these 2026 dimensions for standard pins, Idea Pins, and profile assets.
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Standard Pin | 1000 × 1500 | 2:3 | JPG / PNG | 20 MB |
| Square Pin | 1000 × 1000 | 1:1 | JPG / PNG | 20 MB |
| Long Pin | 1000 × 2100 | 1:2.1 | JPG / PNG | 20 MB |
| Idea Pin / Pinterest Story | 1080 × 1920 | 9:16 | JPG / MP4 | 20 MB |
| Profile Picture | 165 × 165 | 1:1 | JPG / PNG | 10 MB |
| Board Cover | 600 × 600 | 1:1 | JPG / PNG | 10 MB |
Pro tip: Pinterest's algorithm prefers 2:3 pins. Anything taller than 1:2.1 gets truncated in the feed.
Source: Pinterest Business Help
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Why Pinterest Pin Size Matters
Pinterest is a visual search engine, not a social feed. Its algorithm ranks pins partly by how much space they take on screen — and vertical 2:3 pins take the most space in Pinterest's masonry layout. That's why 1000 × 1500 px pins consistently outperform square or landscape pins for saves, clicks, and impressions.
How to Design a High-Reach Pinterest Pin
- Design at exactly 1000 × 1500 px (2:3 vertical).
- Add a bold text headline in the top third — it's the first thing users see.
- Use high contrast: dark text on light backgrounds performs best.
- Include your logo or URL at the bottom for brand recall.
- Export as JPG for photo pins, PNG for text-heavy graphics.
Common mistakes to avoid
- Uploading square pins — they take up half the visual space of a 2:3 pin.
- Making pins taller than 1:2.1 — Pinterest truncates them in the feed.
- Putting the CTA text at the very bottom — mobile users often miss it.
Frequently asked questions
What size should a Pinterest pin be in 2026?
Standard Pinterest pins are 1000 × 1500 px (2:3 vertical). This is the format Pinterest optimizes for in the feed and gives the highest reach.
Does Pinterest crop images that are the wrong size?
Yes. Pinterest truncates pins taller than 1:2.1 in the feed and shows a 'see more' button, which crushes engagement.
What is the size of a Pinterest Idea Pin?
Idea Pins (also called Pinterest Stories) are 1080 × 1920 px (9:16 vertical), the same as Instagram Stories and TikTok.
What is the best Pinterest pin format — JPG or PNG?
Use JPG for photo pins (smaller file size, faster load) and PNG for graphic pins with text overlays.
What size is a Pinterest profile picture?
Pinterest profile pictures are 165 × 165 px, circle-cropped in the feed.
Why do square pins get less reach on Pinterest?
Pinterest's masonry feed rewards vertical images with more visual real estate. Square pins take up less space, so scrollers see fewer of them per second.