Best Image Sizes for Holiday Campaigns (2026)
For 2026 holiday campaigns, prepare 1080 × 1350 px Instagram portrait, 1080 × 1920 px vertical for Stories/Reels/TikTok, 1200 × 630 px landscape for Facebook and LinkedIn, and 1000 × 1500 px Pinterest pins.
Holiday campaigns run heavy on Instagram, Facebook, and TikTok, with paid budget concentrated on Meta ads and Pinterest. These are the sizes to prepare for a multi-platform holiday push.
The table below covers the placements that matter most for a multi-platform holiday push. Every recommendation matches the platform's current official spec — the same numbers used across Gitsize's platform pages.
Holiday campaign image dimensions
| Asset | Dimensions | Ratio | Format | Max size |
|---|---|---|---|---|
| Instagram Feed Portrait | 1080 × 1350 | 4:5 | JPG | 30 MB |
| Instagram Story / Reel | 1080 × 1920 | 9:16 | JPG / MP4 | 30 MB |
| Facebook Feed | 1200 × 630 | 1.91:1 | JPG | 8 MB |
| Meta Ad — Feed Square | 1080 × 1080 | 1:1 | JPG / PNG | 30 MB |
| Meta Ad — Story | 1080 × 1920 | 9:16 | JPG / PNG | 30 MB |
| Meta Ad — Landscape | 1200 × 628 | 1.91:1 | JPG / PNG | 30 MB |
| Pinterest Standard Pin | 1000 × 1500 | 2:3 | JPG / PNG | 20 MB |
| TikTok Video / Cover | 1080 × 1920 | 9:16 | JPG / MP4 | 30 MB |
| LinkedIn Post | 1200 × 627 | 1.91:1 | JPG | 5 MB |
| Email Header | 600 × 200 | 3:1 | JPG / PNG | 150 KB |
Resize your holiday campaigns creative
The tool below is preset to Instagram portrait — the highest-reach organic size. Select every additional platform you're running to bulk-resize in one pass.
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Where holiday budget goes in 2026
Most brands split holiday spend between Meta paid (Instagram + Facebook), Pinterest, and TikTok. Meta gives the widest reach; Pinterest converts on gift-guide intent; TikTok drives discovery among younger buyers.
Prepare the six placements in the table as a minimum kit: portrait, vertical, landscape, square, pin, and email header. Everything else can be derived from those masters at export time.
Frequently asked questions
What image sizes should I prepare for holiday campaigns in 2026?
For 2026 holiday campaigns, prepare Instagram portrait 1080 × 1350 px, Instagram story 1080 × 1920 px, Facebook feed 1200 × 630 px, Meta ad 1080 × 1080 px, Pinterest pin 1000 × 1500 px, and TikTok 1080 × 1920 px.
Which platform matters most for holiday campaigns?
Meta (Instagram + Facebook) still drives the largest paid holiday reach for most brands. Pinterest overperforms on gift-guide and inspiration searches; TikTok drives the highest organic conversion for younger audiences.
Do I need different sizes for organic vs. paid?
Yes for placements — Meta ads require specific ad-set sizes (1080 × 1080 for feed, 1080 × 1920 for stories, 1200 × 628 for landscape). Organic posts use the standard Instagram and Facebook post sizes.
Can I use one image for every holiday platform?
No — the safe rule is one master design at 1080 × 1350 (Instagram portrait) plus a 1080 × 1920 vertical (stories, TikTok, Reels) plus a 1200 × 630 landscape (Facebook, LinkedIn, ad card). Everything else scales from those three.
When should I have holiday creative ready?
Ship 4-6 weeks before the campaign window. Meta and Pinterest both take ~7 days to fully learn a new ad creative, and organic posts need lead time to compound.
Is Gitsize free to use for holiday campaigns?
Yes. Unregistered visitors get 2 free exports per day; free accounts get 5 per day. Paid plans start at $2.99 for higher-volume campaigns.