LinkedIn Image Sizes 2025: The Complete Guide
LinkedIn doesn't get talked about as much as Instagram or TikTok when it comes to image strategy, but visuals matter just as much here — arguably more, because LinkedIn is where your professional reputation lives. A blurry profile photo or a stretched banner sends the wrong signal before anyone reads a word of your bio.
Here are the LinkedIn image sizes that matter in 2025, what each one is for, and the small details that make the difference between looking polished and looking rushed.
Why LinkedIn image sizing matters
LinkedIn is a professional network. Every visual is a small signal about how you operate. A sharp, properly-sized banner suggests you pay attention to detail. A stretched logo on your company page suggests the opposite. The cost of getting it right is about thirty seconds of your time. The cost of getting it wrong is paid in trust.
LinkedIn Profile Photo (400×400)
Your profile photo displays at 400×400 pixels. Upload at exactly that size or larger (LinkedIn will downscale cleanly). A square image is required — LinkedIn crops to a circle on display, so anything in the corners will be hidden. Center your face in the frame.
LinkedIn Background Banner (1584×396)
The background banner across the top of your profile is 1584×396 pixels (a 4:1 ratio). This is one of the most underused real estate on LinkedIn — most people leave it blank. Use it to communicate what you do, your tagline, or a photo from your industry.
One detail to know: your profile photo overlaps the bottom-left of the banner. Keep that area free of important text or the photo will cover it.
LinkedIn Post Image (1200×627)
Single-image posts perform best at 1200×627 pixels (1.91:1 ratio). This matches LinkedIn's preferred display ratio in feed and avoids any cropping. Square 1200×1200 also works and takes up more vertical feed space.
LinkedIn Company Page Logo (300×300)
Company logos display at 300×300 in most places on LinkedIn. Upload a square version of your logo at 400×400 or larger for best results. PNG with transparency is recommended so the logo looks clean against any background.
LinkedIn Company Page Cover (1128×191)
The cover image at the top of your company page is 1128×191 pixels (a wide 5.9:1 ratio). Like the personal banner, treat this as branded real estate — your company tagline, key offering, or a brand visual.
LinkedIn Article Cover Image (1920×1080)
For LinkedIn Articles (the long-form publishing tool), use a cover image of 1920×1080 pixels (16:9 ratio). This is the same ratio as a YouTube thumbnail, so you can repurpose those if you have them.
Quick reference table
| Format | Dimensions | Ratio |
|---|---|---|
| Profile Photo | 400×400 | 1:1 |
| Background Banner | 1584×396 | 4:1 |
| Post Image | 1200×627 | 1.91:1 |
| Company Logo | 300×300 | 1:1 |
| Company Cover | 1128×191 | 5.9:1 |
| Article Cover | 1920×1080 | 16:9 |
Common mistakes professionals make
Cropped profile photo. LinkedIn displays profile photos as a circle. Anything in the corners disappears. Always center your face.
Banner text covered by the profile photo. Your photo sits in the bottom-left of the banner. Important banner content needs to live in the center or right side.
Stretched logos on company pages. Uploading a horizontal logo into a square slot causes blurriness or stretching. Square it up first.
Ready to resize? Use GitSize free — no signup, nothing uploaded, your image stays on your device.